No matter what kind of website you decide to launch, it’s important that you understand relevancy. You don’t just want to set up a site and forget it, you need to ensure that it’s optimized for the future. Without this attention to details, you will end up with a pretty site and no one looking at it. You want to get the most attention that you can, which requires you to look into search engine optimization services that may be able to get you past the muck and the competition that is going to be in front of you. Only when you hire a professional service, will you understand how relevancy plays a huge role in the popularity of your website.
Search engines are looking for 4 distinct elements, and they automate everything so that the end user receives the most accurate recommendations. Relevancy is determined through a variety of structures. They are as follows:
Unique Content (Evaluating Duplicates Etc.)
Every website that is put online requires unique content filled out. Without putting up information that is relevant to your industry, you will not see major returns on your investment. Everything that has text on your site, in the code, and more, has to be detailed in a way that search engines can easily flow through them automatically. If anything is duplicate (with the exception of HTML), and it’s blatant, you will be penalized. 100% unique contextual data is what SEO is for and without it, delivering targeted hits will become impossible.
Technical Elements (Loading Times)
How fast does your site load? Does it break the browser? Are you using iframes? In the past, web design and formatting was a sloppy mess. You couldn’t get moving forward very easily. In fact, most designers could hack together a site with a few lines of code and fingers crossed. Today, if you want to rank high within the search rankings, you absolutely need to ensure that the technical site of your site is up to par with the principles of any search engine you want to comply with. As a good rule of thumb, all links should work, images should be optimized for the web, and the content should not be obstructed with advertising or anything else.
When you set up a site, you may not have any links pointing to it, but over time you can start to build up a fan base of other pages that will link to you directly. That’s something that every website needs, as it is an authoritative relationship that is formed. When your page gets a link from a site that search engines deem high on their list. The more references and backlinks you can get, the better, but only if they are from relevant, highly trafficked, unique websites.
Some search engine optimization services will argue that this is not the big difference maker, but it most certainly is a factor you absolutely need to consider. If you’re getting 100,000 visits from search results, and your site’s bounce rate is 90%, which means people are hitting your page and leaving right away. You don’t want people to leave, you want them to stay, explore and use your site’s information for their needs. If you can’t give the end user relevant information to what they are looking for, then your page fails to meet the standards of search engines today. It’s that simple.
The aforementioned 4 pieces are good to have on any website that you plan on making. However, if you have launched and you’re not sure how to go backwards, then it’s imperative to hire search engine optimization services that can help you tackle each component with relative ease.